Sarah Allen, Founder of Happy Agency, is a Communications, Brand and Marketing specialist who has worked for some of the world's most recognisable brands, helped not-for-profits and social entrepreneurs build online communities, and blogged about how social media has changed the way we do business.
As the 'queen of social' (media, that is) Sarah was one of the first professionals to take social marketing seriously, and taught other brands to do the same.
Then, jumping into self and digital publishing, she turned to building an author platform that helped thriller writer Chris Allen attract hundreds of thousands of enthusiastic readers, as well as a publisher, an agent and Hollywood producer along the way.
These days, Sar understands how people and brands find balance, achieve flow, and get results in a new economy - which is why she has an online store with Arbonne, a vegan skincare and makeup brand. Sarah knows that word of mouth packs a stronger punch than traditional advertising, and people are now telling stories about their new entrepreneurial ventures (or 'side hustle') in a way that attracts like-minded people to join in.
Sarah’s broad global network means she regularly appears in the media and is featured in books such as Kensho and Business & Baby on Board.
As a running and gym devotee, Sarah adores her two sons and husband and lives in Gerringong, otherwise known as heaven on earth.